Daniel Kutcher-180º North East Novel
At Design Interviews
(Excerpt) Interview with Daniel Kutcher : Frank Scott: What is the main principle, idea and inspiration behind your design?. Daniel Kutcher : My main aim to tell the story of what happened in a way so that the reader can get the best idea of what it was like for me. At some points throughout, I didn't feel like words could express exactly how I was feeling or what was going on at that particular moment in time, so I decided to include elements of art and graphic design to help convey those feelings. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Daniel Kutcher : My main focus was always to tell the story the best way possible. I wanted the reader to be able to enjoy the journey as much as I did as they read through the text and saw the accompanying visuals. .Frank Scott: What are your future plans for this award winning design?. Daniel Kutcher : My plans are to try to talk to different kinds of publishers to see if there would be a way for it to reach more people and see what kind of response it receives.
.Frank Scott: How long did it take you to design this particular concept?. Daniel Kutcher : From start to finish it took me around four years to complete this project. I had to find time aside from making a living to work on this, so it was mostly weekday nights and weekend mornings (aside from a year and a half period near the start when I was freelancing and in general had more time). .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Daniel Kutcher : I was inspired to apply all the techniques that I had learnt until then into telling this story. I also hoped that it would stretch me further as a designer and take me places I hadn't yet explored. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Daniel Kutcher : For the moment I'm interested in hearing what a publishing house would have to say about the production possibilities of the book and then I'll take it from there. .Frank Scott: What made you design this particular type of work?. Daniel Kutcher : It slowly developed over time. At first it was going to be a series of photos and a small amount of text about some parts of the journey. Then I decided to combine the text and photos into a book. Finally I decided to incorporate the elements of design into the piece as well. .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Daniel Kutcher : No, not on this project. .Frank Scott: Who is the target customer for his design?. Daniel Kutcher : Anyone who is thinking of starting or has been on a similar journey and wants to get a taste of what an experience like that might be like. .Frank Scott: What sets this design apart from other similar or resembling concepts?. Daniel Kutcher : I haven'.[ End of Excerpt: Read complete interview with Daniel Kutcher on 180º North East Novel at design-interviews.com ]
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