Sakura Shimizu
This package was created as a branding project for a floral artist. All of the brand's tools were created in a uniform gray color, which shows the true colors of the flowers. The packaging is designed in a simple achromatic color so as not to detract from the quality of the client artist's work. The symbol is based on the typography of a Japanese character meaning "flower", and all brand tools are created around this symbol. By using this "kanji" symbol, the client communicated to consumers its position as a Japanese floral artist.
Sakura Shimizu Packaging by Nobuya Hayasaka has been highlighted as a creative example of communication design by the A' Design Awards. Sakura Shimizu Packaging earned the Platinum A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is a juried, academic and highly prestigious design prize which honors superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
