Culture to Technology Identity
Culture to Technology Identity is a poster designed for display in bus stop light boxes. In the upper section, the Chinese character for Anhui is framed by the classic contours of Huizhou architecture, recalling the regional history and culture. The character gradually transforms into a circuit, ending in the four Chinese characters for Hefei High Tech. The poster measures 60 by 90 centimeters. The gradient blue tones are printed with spot color overprinting, and the circuit lines are coated with local UV varnish for a raised effect.
Culture to Technology Identity Placard by Lei Wang was recognized as an innovative example of communication design by the A' Design Award. Culture to Technology Identity Placard won the Platinum A' Design Award in Graphics, Illustration and Visual Communication Design in 2025. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design accolade that celebrates outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
